Skincare and makeup are two of the most well-known things that make South Korea famous. They made their signature through brown soft eyeliners, aegyo sal eyes, shimmer lids, soft brows, face masks, face serums, and gradient lips. Curating products have a formula of rich skin-loving ingredients that are healthy and beneficial inside and out. Korean brands also prioritize products that are well-made for Asians. So it’s no surprise why Filipinas and even Filipinos go crazy about their brands.
As a makeup and skincare junkie, let me share with you the five most loved K-beauty brands that have been famous for awhile and are still sold here in our country.
Innisfree. This brand is known for its products, which are mostly made with ingredients that come from Jeju. Green Tea, one of their well-known signature products, is made from real green tea leaves that, according to them, take 5 years for its tree to grow. They experienced 20 years of attempts at creation and a series of tests in order for them to master and deliver the green tea variety ‘solely dedicated to skin.’ Innisfree’s main products, which are included in the Green Tea line are Green Tea Seed Hyaluronic Serum and Green Tea Seed Hyaluronic Cream. While the famous endorsers of the brand are Lee Min Ho, Girls’ Generation’s Yoona, Seventeen’s Mingyu, Twice, and Ahn Hyo-seop.
Nature Republic. If you’re an OG skincare addict, you’ll probably remember the most hyped Aloe Vera Gel that everyone loved that was originally released by Nature Republic. For just P250, you’ll get a 300-ml round plastic green tub that contains a gel that imitates a real aloe vera gel that Nature Republic claims to be formulated with 92% organic California aloe vera that gently soothes and moisturizes all skin types. This famous gel can be used as a moisturizer or a leave-on face and body mask. Yes, it can also be used to moisturize and soothe your body. This aloe vera gel and other products under the aloe vera skin line, like foam cleanser, facial mist, eye serum, shower gel, toner, cleansing water, mask sheet, gel cream, and eye patch, can still be purchased through their physical stores and official online stores.
The Face Shop. While Nature Republic gained popularity over the famous Aloe Vera Gel, this brand called ‘The Face Shop’ innovated an improved version of the gel and called it ‘Jeju Aloe Ice.’ This aloe ice retails for P250 for 300 ml, just as much as the Nature Republic ones. It also claims to deliver a soothing and moisturizing gel, which is more effective if it is stored in a refrigerator before application for a more cooling effect.
Laneige. As my personal favorite, I can truly say that Laneige only provides the best of the best quality that everyone deserves. One of the most-loved products from them that I can truly vouch for is their Lip Sleeping Mask, which can hydrate and heal your cracked, dry lips overnight. According to the product’s name, this lip sleeping mask will only take one night for you to see the difference that it can provide. It gently peels the dead skin from your lips, and you’ll surely wake up with a soft, luscious, and healthy-looking pout. Also from the brand, Water Sleeping Mask is a good contributor to glow and hydration for your skin. However, all of these excellent and beneficial products will cost you thousands but are guaranteed to be worth your money.
Banila Co. Just like the previous list of brands above, Banila Co. has also focused on skincare, which drives them to offer the most well-known cleansing balm called ‘Clean It Zero.’ While they don’t limit themselves to the skincare line, as they also offer makeup products, they have mastered the formula of this cleansing balm to effectively remove dirt and makeup. It also acts as a deep double cleanser before you proceed with washing your face. It claims to have active botanicals, spring waters, and vitamin E and C for luxurious, healthy skin.
As we explore these beautiful and powerful brands, Capstone-Intel shared their social intelligence report, which reveals that these top five k-beauty brands greatly influenced Filipinos through their famous endorsers, which helped them boost their marketing sales. From August 10 to October 10 of 2023, Capstone-Intel collected data that shows the Facebook performance of the following brands:
With 73 posts, Innisfree got a total of 414 comments, 222 total share counts, and a total reaction of 3,568, which, if broken down, is 1,560 likes, 1,971 ‘heart’ reactions, 1 ‘haha’ reaction, 22 ‘wow’ reactions, 1 ‘sad’ reaction, and 13 ‘angry’ reactions.
While, Nature Republic, with 153 posts, got a total of 452 comments, 1,189 total share counts, and 5,154 total reactions, which, if broken down, a total of 2,896 likes, 1,886 ‘heart’ reactions, 280 ‘haha’ reactions, 280 ‘wow’ reactions, 45’sad’ reactions, and 12 ‘angry’ reactions.
On to the third, with 728 post counts, The Face Shop got a total of 4,037 comments, 4,263 total share counts, and 52,921 total reactions, which, if broken down, a total of 41,372 likes, 10,941 ‘heart’ reactions, 226 ‘haha’ reactions, 290 ‘wow’ reactions, 57 ‘sad’ reactions and 35 ‘angry’ reactions.
Fourth is Laneige, with 27 post counts, with a total of 406 comments, 4,263 total share counts, and 10,493 total reactions which if broken down, a total of 6,305 likes, 4,176 ‘heart’ reactions, 1 ‘haha’ reaction, 11 ‘wow’ reactions, 0 ‘sad’ reaction, and 0 ‘angry’ reaction.
And lastly, Banila Co., with the fewest post counts of eight, got a total of 39 comments, 23 total share counts, and 260 total reactions, which, if broken down, a total of 41,372 likes, 10,941 ‘heart’ reactions, 226 ‘haha’ reactions, 290 ‘wow’ reactions, 57 ‘sad’ reactions, and 35 ‘angry’ reactions.
