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Category: Social Intelligence Report

Amazon Prime Video

Amazon Prime Video gets 90 percent positive mentions compared to Netflix, Apple TV

22/11/2023

A recent social listening report from Capstone-Intel Corporation revealed that, compared to competing video and movie streaming platforms, Amazon Prime Video gets over 90 percent more positive mentions than and Apple TV. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.   Background Prime Video, often known as Amazon Prime Video, is a subscription-based video on-demand streaming and rental service provided by Amazon. It can be accessed either as a standalone service or as a component of Amazon’s Prime subscription. The primary function of the service is to distribute films and television shows that are either created by c or licensed to Amazon, commonly known as Amazon Originals. Additionally, the site offers a platform for hosting material from various providers, as well as providing content add-ons, live sporting events, and video rental and purchasing options. Prime Video has declared that it will be investing more for its users in Thailand, Indonesia, and the Philippines in 2022. The business claimed in an official statement that as of August 1, users of Prime Video and the Prime Video app can find a tailored content slate and user experience (in their native language).   Methodology Capstone-Intel Corp. examined Amaxon Prime Video’s online presence for one year, from November 11, 2022, to November 11, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the movie streaming site. Within a year of its inception in the country, it has received a positive reception among readers. Capstone-Intel found that Amazon Prime Video garnered 475,706.9 for its 1,261 total post count, which yielded over 3,442,891 total reaction count. When broken down, “Facebook like” accounts for 85.3 percent of the total reactions, with 2,937,271. Followed by “Facebook love” with 448,092 reactions (13 percent), “Facebook haha” with 37,487 (1.1 percent), “Facebook wow” with 14,315 (0.4 percent), “Facebook sad” with 3,793 (0.1 percent), and “Facebook angry” with 1,934 (0.1 percent).   Online mentions Capstone-Intel likewise revealed that Amazon Prime Video got 90 percent positive mentions. This is higher compared to Netflix with 85 percent positive mentions and Apple TV with 61 percent positive mentions. It is also worth noting that, despite being established in the Philippines for only a year, Amazon Prime Video got 21 million social media reach while its non-social media reach yielded over 94 million non-social media mentions, with news contributing to the majority of the total mentions with 5,827.   Top posts The top post for Amazon Prime Video was a post from One Championship inviting viewers to watch a new series of the show, receiving a 33,918.1 engagement score. This was followed by a poster from the famous group BTS calling on its fans to watch BTS Yet to Come on the platform. This post yielded a total of 33,360.5. The third most engaging post for Amazon Prime Video was another post from One Championship, which features the preparation of Aung La Nsang for its upcoming battle, yielding a total of 19,760.1 engagement score. This story : Amazon Prime Video gets 90 percent positive mentions compared to Netflix, Apple TV – Capstone-Intel was originally published by Capstone Intel Corporation.

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New Study Reveals Only 40% of Filipinos Get Yearly Checkups

23/09/2023

Maintaining optimal health stands as a fundamental pillar of overall well-being for individuals. Yet, there is a concerning trend observed in the Philippines, where a significant portion of the population neglects regular health check-ups. To delve into this issue, Capstone-Intel Corporation, a reputable private research agency, undertook an in-depth study. Through data panel research, the study on the frequency of Filipinos on medical checkups was conducted from August 1–10, 2023. A total of 1,205 respondents from 18 to more than 65 years old participated in the survey. The survey also aims to determine how respondent’s behaviors in getting their health checked are influenced by their age, monthly income, and source of money. This is especially relevant given the government’s Universal Health Care (UHC) law, which prioritizes addressing this issue. The UHC law offers coverage for consultations and tests to individuals who may encounter financial barriers when accessing healthcare services. Based on the data collected, it is found that 40% of the respondents go for annual medical checkups, 33% only get a checkup when they feel unwell, 15% rarely do so, 7% undergo medical checkups every 2-3 years, and 4% never get a checkup. According to the study’s analysis of age demographics, the frequency with which individuals undergo yearly medical checkups varies across age groups. Specifically, the study found that 51% of those aged 45-54 receive annual checkups, followed by 50% in the 35-44 age range, 41% in the 25-34 age category, 38% in the 55-64 age range, 31% of respondents aged 65 and above, and 24% of those aged 18-24 undergo yearly medical checkups. “The resolution of this health concern is contingent upon consistent and informed guidance from our government especially since we have the Philippine Universal Health Care Act (UHC) which has benefits especially for seniors,” said Atty. Nic Conti, Chief of Public Affairs of Capstone-Intel. From the survey, it was observed that out of 1,205 respondents, 26% of individuals with a monthly income opt for annual check-ups. Additionally, only 3.5% of respondents with a monthly salary undergo a health checkup every 2-3 years whereas 14.3% of people with monthly salaries only get a health checkup when they feel unwell. For respondents who earn less than P10,000 monthly, 32% seek medical checkups only when feeling unwell, 26% rarely have health checkups, and 16% have annual health checkups. However, more than 50% of those with a monthly income of ₱65,000 or more have an annual health checkup. “In a move towards providing universal health care, the Universal Health Care Act was signed by the government in 2019. In 2021, the House of Representatives passed House Bill 9072, also referred to as the ‘Free Annual Medical Checkup Act,’ which is linked to UHC. The appropriate implementation of these initiatives is crucial in ensuring that our fellow citizens benefit from these measures,” added Atty. Conti. The research study also further demonstrated that a considerable percentage of individuals who undergo annual checkups are PhilHealth members, with a proportion of 36%, whereas only 3% of non-members reported undergoing such checkups. Moreover, among those who receive checkups every 2-3 years, 5% are PhilHealth members, while only 2% are non-members. For individuals who undergo medical checkups only when they feel unwell, 25% are PhilHealth members, whereas 8% are non-PhilHealth members.

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Study Finds 83% of Respondents Believe Hiring Unlicensed Nurses Can Boost Exam Pass Rates

21/09/2023

One of the pressing issues facing the country is the insufficiency of manpower in the healthcare sector, specifically the scarcity of nursing professionals. To address this concern, the Department of Health has formulated a plan to fill the vacancies in public hospitals by recruiting a substantial number of unlicensed nurses. This initiative is a response to the immediate need to fill a total of 4,500 nursing positions nationwide. The topic of unlicensed nurses working in the healthcare sector was discussed on the radio program Pintig ng Bayan, which aired on DZMM on August 23. The discussion was centered on the results of a survey conducted by Capstone-Intel Corporation, which was explained by its Chief Data Scientist, Dr. Guido David. The survey found that 83 percent of respondents believed that unlicensed nurses could be employed under the guidance and supervision of licensed nurses. “‘Yung need natin sa nurses, hindi natin nafi-fill itong kakulangan natin. Hindi natin napupuno iyan dahil maraming graduates natin ay nagsisialisan especially ‘yung board passers. Kasi sila rin ang nakakapasa ng licensure (exams) sa ibang bansa,” said Dr. David. During the interview, Dr. David was asked about the results of the survey conducted between August 1, 2023 to August 10, 2023. He was further questioned regarding the competency of the public to assess whether unregistered nurses can provide quality services, mainly if the public is unaware of the nursing student’s curriculum. “Opinion naman nito ng mga kababayan natin. Gusto ko rin i-clarify na hindi naman nila sinasabi na itong nurses ay puwedeng magtrabaho na as nurses, kasi may follow up question na, ‘In your opinion should nursing graduates be given an opportunity to work in healthcare settings under supervisions of a licensed nurse,” explained Dr. David. Legislators may want to consider the findings of this study as a means of addressing the increasing issue faced by the country, as explained by Dr. David. “So klaro ito. Ang context nito ay puwede silang magtrabaho sa hospitals or healthcare service, pero under the supervision ng isang licensed or registered nurse. Sa ibang bansa, ginagawa rin ito, in fairness. May nursing aids at nursing assistants na hindi pa board passers na nakapagtrabaho sa hospitals,” he added. Also, the study is noteworthy and highlights the importance of a result-focused approach in the nursing profession. In his initial statement, Dr. David presented an argument that involving non-licensed nurses in healthcare facilities can contribute positively to their chances of passing the board examination. This, in turn, can enhance the country’s healthcare system. “Working in a healthcare setting would help improve their chances of passing the board exam,” said Dr. David.

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