As Filipino TV culture remains ever-present, individuals exhibit their distinct viewing preferences, particularly when confronted with clashes between programs, such as the competitive ratings of Voltes V: Legacy and Batang Quiapo. In this context, a study was conducted to undertake a comparative analysis of these programs. The research was carried out for a period of one month by Capstone-Intel Corporation.
Capstone-Intel is a high impact research company which uses innovative research technologies, tools and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputation, navigate risks, and manage crisis; and to be the country’s leading private research and intelligence agency.
Capstone-Intel conducted a study from May 5, 2023 to May 22, 2023 on the viewing preferences of Filipino TV audiences, demonstrating the enduring popularity of the local television culture.
Two prominent shows from rival networks, GMA and ABS-CBN, are broadcast during prime time viewing hours. The action-comedy show Batang Quiapo on ABS-CBN made its debut on February 13, 2023, and ran nightly for five days. To compete with ABS-CBN, GMA created its own program called Voltes V: Legacy, which premiered on May 8, 2023.
The study employed various analytical tools to determine the popularity of two television programs. The methodology utilized data collected from the prominent social media platform, Facebook, in the Philippines.
The research analysis focused on content, channels, and sentiments to provide valuable insights. Specifically, the Comparative Engagement Scores or Facebook Engagement Score was used to evaluate the performance of the keywords “Voltes V: Legacy” and “Batang Quiapo” on the platform. The results showed that “Batang Quiapo” had a significantly higher score of 164,179.4 or 65.8% compared to “Voltes V: Legacy” which attained only 85,162.6 or 34.2% in the analysis.
The Facebook reaction count of Batang Quiapo surpasses its rival’s with 143,3704 reactions in comparison to 612,313. The disparity between the two prime time television programs is also noticeable in the Facebook reactions, which include Like, Love, Haha, Wow, Sad, and Angry.
As part of the Capstone-Intel study, an analysis was conducted to examine the Reactions Distribution of two primetime shows that were also monitored on Facebook.
The analysis of reaction distribution for Voltes V Legacy yielded a total of 612,313 reactions, wherein 52.1% of the reactions were likes, 34.2% were haha, and 20.7% were love. The reactions categorized as wow accounted for only 2.9% of the total reactions, which suggests a predominance of positive sentiment among the audience.
Similarly, the reaction distribution for Batang Quiapo revealed a total of 1,433,704 reactions, with a majority portraying positive sentiment. The reactions categorized as likes constituted 74.6%, love constituted 16.3%, and haha constituted 8.6% of the total reactions. The reactions categorized as wow accounted for only 0. Batang Quiapo has garnered a significantly favorable response from its audience as evidenced by the high positivity rates.
For full story: Voltes V: Legacy vs Batang Quiapo: Battle for fan engagement was originally published on Capstone-Intel Corp.
