The Philippine Congress’s decision to not renew ABS-CBN’s franchise has resulted in the unexpected shutdown of the company in May 2020. With over 60 years of presence in the industry, ABS-CBN has had a significant impact, both internally and on its millions of followers. In this context, Capstone-Intel Corporation has undertaken an analysis to examine the current level of public support for ABS-CBN.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The biggest television network in the Philippines was ABS-CBN before it stopped broadcasting in May 2020. It ran 22 radio stations as a radio broadcasting corporation, including Mega Manila’s anchor stations DZMM and DWRR in the AM and FM bands, respectively.
The ABS-CBN shutdown has been a significant event that has sparked widespread discussions and debates. On May 5, 2020, the National Telecommunications Commission (NTC) issued a cease-and-desist order against ABS-CBN, the country’s largest media network, effectively shutting down its television and radio operations. This decision came after the expiration of ABS-CBN’s legislative franchise, which was not renewed by the Philippine Congress.
The incident has raised concerns about press freedom and the implications it has on the media landscape of the country. ABS-CBN has been a prominent source of news and entertainment for millions of Filipinos, and its closure has left a significant void in the media industry. Many argue that the shutdown is a direct attack on free speech and an attempt to silence critical voices, as ABS-CBN has been known for its independent journalism and coverage of important social and political issues.
Moreover, the shutdown resulted in the loss of thousands of jobs, affecting not only the network’s employees but also those in its supply chain and affiliated industries. In a news article, it has been stated that the potential shutdown of ABS-CBN will have a significant impact not only on the network’s 11,000 regular and project employees and on-camera talents, but also on the thousands of family members and peripheral businesses who rely on the company’s extensive network.
The economic impact of this shutdown was significant, further exacerbating the challenges faced by the country amidst the ongoing COVID-19 pandemic. The ABS-CBN shutdown highlighted the need for a robust and fair regulatory framework that ensures the independence and sustainability of media institutions, as well as the importance of upholding press freedom and the right to information in a democratic society.
With service offerings across many media channels and a wide range of client groups, ABS-CBN is currently regarded as one of the nation’s top media and entertainment organizations.
Methodology
The study was conducted between September 23, 2023 and October 23, 2023. The data utilized in this study was sourced from publicly accessible Facebook data in the Philippines. Capstone-Intel did not gather any personal information or demographic data.
To determine the relevant keywords, the team performed sentiment analysis on data points, taking into account reactions, channels, and influencers. Additionally, the agency recorded the number of posts, shares, reactions, comments, and engagement scores. The analysis yielded significant insights into the content, channels, and sentiments associated with the identified keywords.
Facebook performance of the keyword “ABS CBN”
The study examined the online public sentiment surrounding the keyword “ABS CBN,” uncovering a range of reactions from individuals regarding the network.
The Facebook performance analysis of the keyword “ABS CBN” produced impressive results. The content received a total of 13,056 posts, 970,907 comments, and 716,847 shares. Additionally, the engagement score was noteworthy at 3,193,507.9.
The reactions garnered a significant reach of 23,795,702. Out of these reactions, 12,555,401 (52.8%) were Likes, 6,824,618 (28.7%) were Love, 2,575,446 (10.8%) were Haha, 1,424,618 (6.0%) were Sad, 222,952 (0.9%) were Wow,and 192,230 (0.8%) Angry.
Online Mentions
The total number of online mentions recorded was 2,371. These mentions were sourced from various platforms, including X (2,073), Facebook (181), TikTok (34), Web (25), News (24), Videos (21), Blogs (7), and Forums (6).
Upon analysis, the sentiment breakdown reveals a positive rate of 31.7% (739 mentions), a negative rate of 9.41% (223 mentions), and a neutral rate of 59.43% (1,409 mentions).
Top posts
The topmost post on ABS-CBN’s report pertains to an incident where a Grade 5 student was slapped by a teacher, receiving an engagement score of 58653.2, and 34,604 shares. This story generated reactions such as 71,468 Likes, 1,593 Love, 295 Haha, 1,177 Wow, 139420 Sad, and 13,730 Angry.
Following that, there is news report by ABS-CBN about a security drill conducted in NAIA Terminal 2. This story obtained 51114.402 engagement score, and 13,622 shares. This post received 98,975 Likes, 5,002 Love, 249,849 Haha, 2,571 Wow, 1,179 Sad, and 633 Angry.
The third most popular post revolves around the Israel-Hamas conflict, with an impressive engagement score of 47,235.5 and a staggering 22,383 shares. This post elicited various reactions from the audience, including 13,201 Likes, 3,079 Love, 1,283 Haha, 1,783 Wow, 89,950 Sad, and 857 Angry.
The post Silencing of ABS-CBN: Public Patronage Persists Despite Broadcasting Shutdown appeared first on Capstone-Intel.
