The latest social media listening study conducted by Capstone-Intel Corporation revealed that the recently concluded “Magpasikat 2023” has an immense social media presence across the country, with Team Jugs, Teddy, and Vhong’s performance topping the most engaging story on Facebook.
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Background
The recently held “Magpasikat 2023” was part of the activities of the annual celebration of It’s Showtime’s founding anniversary. Every year, the noontime show’s regular hosts are divided into several groups and perform for the whole week to showcase their skills and talents.
This year, the triumphant group composed of Jhong Hilario, Kim Chiu, and Ion Perez emerged as the overall victors in the Magpasikat competition. Their presentation, which focused on the conscientious utilization of social media and technology, garnered the highest rating from the panel of judges.
The presentation by Team JKI demonstrated the potentially detrimental effects of improper usage of social media on relationships, familial bonds, and individual well-being. Additionally, they captivated the audience with their impressive demonstrations of parkour and acrobatic prowess. The sum of P300,000 was won by the individuals who expressed their intention to donate it to their selected charitable organization.
The team consisting of Anne Curtis, Ogie Alcasid, and Ryan Bang achieved the second position, demonstrating empathy towards individuals facing challenges and undergoing recovery. The team was awarded a monetary prize amounting to P200,000 for the purpose of supporting their selected charitable organization. The trio, composed of Vhong Navarro, Teddy Corpuz, and Jugs Jugueta, achieved a commendable third-place finish, thereby securing a monetary prize amounting to P100,000. Their notable accomplishment was attributed to their heartfelt homage to the esteemed comedic figures of the Philippines.
Methodology
Capstone-Intel Corp. examined the online presence of “Magpasikat 2023” for one month, from October 14, 2023, to November 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the concept.
Reaction distribution
The data gathered by Capstone-Intel revealed that throughout the month, “Magpasikat 2023” received a total of 231,728.9 engagement scores for all its 380 total post counts, which has received over 1,702,863 reaction counts.
Detailing these reactions, “Facebook love” led the roster of reactions with 1,036,066 (60.8 percent), followed by “Facebook like” with 576,478 reactions (33.9 percent), “Facebook haha” with 78,153 reactions (4.6 percent), “Facebook wow” with 7,499 reactions (0.4 percent), “Facebook sad” with 4,106 reactions (0.2 percent), and “Facebook angry” with 561 reactions.
Online mentions
Capstone-Intel also found that 97 percent of the total mentions across social and non-social media platforms are positive. This shows that users are widely receptive to the “Magpasikat 2023” as it reached a total of 70 million social media reach and 205,000 interactions.
Top posts
Meanwhile, in terms of top posts, a video from It’s Showtime, which featured the Magpasikat 2023 performance of Team Jugs, Teddy, and Vhong, has received the highest engagement score, with a 53,821.4 engagement score. This was followed by another video from the Facebook page Kami.com.ph that featured the same story and received an 11,813.4 engagement score. The third most engaging story about “Magpasikat 2023” was also from It’s Showtime, which promotes the awarding ceremony as the culmination of this year’s “Magpasikat 2023. This story received a 10,356.0 engagement score.
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