If there’s anything that netizens love more than their favorite on-screen celebrities, it’s seeing those same celebrities dress up as references or characters from their favorite shows as well. On October 23, 2023, Sparkle GMA Artist Center hosted a Halloween party where content creators and artists enjoyed a night filled with costumed activities. This took place at Xylo at the Place in Bonifacio Global City, Taguig. Capstone-Intel Corporation looks into the most talked-about highlights of that evening.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
From September 23, 2023 to October 23, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available social media accounts for their posts that mention “Spell Sparkle 2023”. It should be noted that there were no specific demographics or personal data that were tracked.
Facebook performance
The highest concentration of engagement online with regard to this particular topic comes from Facebook. After the social listening tool was activated, it was able to gather that there are 186 total unique posts on Facebook, with an overall engagement score of 41,395.5.
Across all these posts, there is a total count of 17.944 comments, 8.684 total shares, and a consolidated post reaction count of 231,130.
Breaking down the data Capstone-Intel gathered, it was found that there are 53,280 (23.1 percent) total like reactions, 72,014 (31.2 percent) total love reactions, 98,483 (42.7 percent) total haha reactions, 6776 (2.9 percent) total wow reactions, 143 (2.9 percent) total sad reactions, and finally 74 total angry reactions.
Dominant reaction, top stories
On a night filled with various costumed celebrities, there are a few that are sure to stand out from the rest in terms of social media. During the social media scan after the event, there were two that managed to stand out online.
The story with the highest engagement comes from GMA Network. In this post about the event, they highlight how two celebrities came dressed as the same character for the event. GMA stars David Lucauco and Jak Roberto both showed up as Roronoa Zoro from the hit anime-now-Netflix series One Piece. The reactions that it was able to gather are as follows: it was able to garner 6,665 (11.5 percent) like reactions, 6160 (10.7 percent) love reactions, 44,605 (77.2 percent) haha reactions, 318 (0.6 percent) wow reactions, 40 (0.1 percent) sad reactions, and 13 angry reactions.
In the second most engaging story, a post that covers the same story from Kami.com.ph’s official Facebook page has an engagement score of 5,068.9. They also posted a picture of both celebrities, asking which of the two wore their outfits better. Similarly, the reactions received by this post follow a similar pattern to the top post. It was able to garner 3,858 (13 percent) like reactions, 3323 (11.2 percent), love reactions, 22,213 (74.9 percent), haha reactions, 223 (0.8 percent), wow reactions, 13 sad reactions, and 10 angry reactions on that post.
Finally, a break from the first two posts: the post with the third highest engagement score of 3,496.7 comes from Preview.ph. Rather than another post on who wore the Zoro outfit, the post is more centered around another attendee, online content creator Sassa Girl. Her costume is a satirical, overly scary one, as she entered the party dressed in a funeral flower-themed costume. For this post, she was able to get 1,312 (4.4 percent) like reactions, 3,552 (11.8 percent) love reactions, 25,208 (83.6 percent) haha reactions, 76 (0.3 percent) wow reactions, six sad reactions, and two angry reactions.
From the patterns of high rates of engagement in terms of haha reactions as well as the nature of the posts that were scanned with the highest engagement score, the amusement of the netizens in terms of their favorite personalities donning pop-culture-related costumes is apparent.
The post Capstone-Intel study shows high engagement with Sparkle Spell 2023 appeared first on Capstone-Intel.
